If you hate the commercialization of a holiday that literally had 
nothing to do with romance, rather “originated as a liturgical feast 
to celebrate the decapitation of a third-century Christian martyr, 
or perhaps two," by the Roman Emperor Claudius Gothicus, 
then please, by all means, STOP commercializing/bastardizing it. 

I am still a devout Atheist, but that does not preclude my belief 
that people should not be decapitated, for theirs. 

I have long abhorred this particular Hallmark Holiday, single or 
attached, and have repeatedly requested of my Royal Consorts to 
kindly, NOT engage. 

~M: Still the Queen of This here Quackdom, and happily not receiving 
Valentine-specific overtures from one Salty-Ass Sailing Man, without 
having to ask, because he gets it, all by his-self.