If you hate the commercialization of a holiday that literally had nothing to do with romance, rather “originated as a liturgical feast to celebrate the decapitation of a third-century Christian martyr, or perhaps two," by the Roman Emperor Claudius Gothicus, then please, by all means, STOP commercializing/bastardizing it. I am still a devout Atheist, but that does not preclude my belief that people should not be decapitated, for theirs. I have long abhorred this particular Hallmark Holiday, single or attached, and have repeatedly requested of my Royal Consorts to kindly, NOT engage.
~M: Still the Queen of This here Quackdom, and happily not receiving Valentine-specific overtures from one Salty-Ass Sailing Man, without having to ask, because he gets it, all by his-self.
Sources: Historical info: https://www.smithsonianmag.com/history/gory- origins-valentines-day-180968156/ Photo: Google Search - Banksy - Lovesick